NutshellBytes
Product engineering studioWeb  ·  SaaS  ·  AI

Senior engineers.
No account managers.

You work directly with the people writing the code from first call to final deploy.

Taking projects forOctober

Trusted by industry leaders

OA
Ostool AI
P
PayloadCMS
EP
Enterprise Platform
FD
Fintech Dashboard
BI
Brand Identity
13+ Projects Delivered98% Client Satisfaction6+ Years in Business12 Countries Served
What We Do

Services

End-to-end support across strategy, design, engineering, AI enablement, and post-launch growth.

01

Product Strategy & Discovery

Decide what to build before anyone writes code.

Discovery that ends in a scoped, sequenced plan you can build against, not a deck. Stakeholder and user research, feasibility, and a roadmap with the risky parts identified early.

Discovery·Roadmapping·Feasibility·Scoping

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02

Platform Engineering

Platforms that hold up once real traffic arrives.

Multi-market web platforms built on modern, maintainable foundations: modular services, secure integrations, automated delivery, and the observability to know when something is wrong before a customer tells you.

Next.js·TypeScript·PostgreSQL·AWS·CI/CD

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03

Experience Design

Interfaces that convert, and hold up in two languages.

Conversion-focused UX built as a system: research-led flows, a documented design system engineers can build against, and bilingual patterns handled properly rather than retrofitted.

UX Research·Design Systems·Bilingual & RTL·Accessibility

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04

AI Product Integration

AI that earns its place in the product.

Applied AI wired into flows where it changes an outcome (search, support, extraction, automation) with grounding, evaluation and cost control treated as part of shipping it.

LLM Integration·RAG·Document Extraction·Evaluation

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05

MENA Product Localization

Arabic-first products, not translated ones.

Arabic-first interfaces, RTL done properly, region-ready compliance such as ZATCA e-invoicing, and a launch approach shaped around how MENA markets actually adopt software.

Arabic-first·RTL·ZATCA E-Invoicing·Localization

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06

Growth, Analytics & Optimization

Know what is working, then do more of it.

Measurement you can trust and a testing cadence that compounds: clean instrumentation, honest reporting, and conversion work driven by evidence rather than opinion.

Analytics·CRO·Experimentation·Reporting

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No-Code & Low-Code

Platforms we build on

Not every product needs custom code from zero. We build production-grade sites and stores on the platform that actually fits your team, timeline, and budget.

5

Platforms

100%

Code Ownership

A Nutshell Bytes product

The same product craft, packaged for a faster launch.

Product / 01

Designed, built, and operated by Nutshell Bytes.

orthinal.comLive

Orthinal.

Premium and free production-ready website templates for teams that want to ship polished digital experiences without starting from zero.

Pricing

Investment

Honest starting points for scoped work. Every engagement opens with a call, because the number worth quoting comes after we understand the problem.

Starter

$2,500

starting at · per project

One product surface, done properly, on foundations the next phase can extend rather than replace.

  • Discovery and scope definition
  • Design and build of one surface
  • Headless CMS your team can run
  • Core Web Vitals and SEO groundwork
  • Two-week delivery
GrowthMost popular

$6,500

starting at · per project

For teams with real users. A full product build, plus the design system and delivery pipeline that keep it shipping after launch.

  • Full product build, web and API
  • Design system your engineers can extend
  • Cloud infrastructure and CI/CD
  • Analytics and conversion instrumentation
  • Priority support after launch
Enterprise

Custom

tailored to scope

For scope that resists a fixed number: multi-region products, deep integrations, and regulation that shapes the architecture.

  • Architecture for multi-region scale
  • Arabic-first and RTL localisation
  • AI integration with evaluation and guardrails
  • Compliance built into the data model
  • Ongoing engineering partnership
Our Work

Featured projects

Real products, real results. Each project pushed the boundaries of what's possible.

Ostool AI
View

SaaS Platform · 2026

Ostool AI

All-in-one cloud-based fleet management platform with automated workflows, e-invoicing, and real-time analytics across MENA.

PayloadCMS
View

Open Source · 2025

PayloadCMS

Official website and e-commerce template for the leading TypeScript headless CMS, used by thousands of developers.

Enterprise Platform
View

Corporate · 2025

Enterprise Platform

12-language corporate website with HubSpot integration driving qualified lead generation across global markets.

Fintech Dashboard
View

Finance · 2025

Fintech Dashboard

Real-time financial analytics dashboard with interactive data visualization and multi-currency support.

Brand Identity
View

Branding · 2024

Brand Identity

Complete visual identity system including logo, typography, color system, and brand guidelines for a fintech startup.

How We Work

A process that delivers

Step 01

Discovery

We immerse ourselves in your market, users, and competitive landscape to uncover the strategic opportunity, defining what success looks like from day one.

Step 02

Design

We craft intuitive interfaces and seamless experiences through rapid prototyping, iterative testing, and a relentless focus on user behaviour.

Step 03

Build

We develop your product using modern, scalable technologies: clean architecture, continuous integration, and shipping value early and often.

Step 04

Launch & Grow

We deploy, monitor, and optimise, ensuring your product performs brilliantly from day one, then iterating toward product-market fit.

The People

Who's behind the work

No account managers. No handoffs. Just senior engineers and designers, with the founder in the room.

Khalid Umar

Founder & Engineer

Founder's note
I started Nutshell Bytes because too many product teams get sold a process instead of a result: strategy decks, handoff calls, and a seniority pyramid that keeps the people writing the code furthest from the client.
This agency is my answer to that. A small senior team, no account-manager telephone game, and the founder in the room from first call to final deploy. Every project is an engineering problem first, and a business problem always.
I've spent the last decade building products for startups across MENA and Europe. If you work with us, you work directly with the people who build. That's the whole point.
More on LinkedIn
Technology without dogma

The right architecture, not a fixed stack.

We choose technology around the product, team, security, scale, and long-term operating reality—not a preferred vendor list.

Our principle

Start with the problem. Earn every technical decision.

How technology gets chosenProblem → production
01

Understand the product

Users, workflows, commercial goals, and the evidence already available.

02

Define the constraints

Security, integrations, team capability, budget, timeline, and expected scale.

03

Shape the architecture

System boundaries, data, delivery model, failure modes, and operating ownership.

04

Select the technology

Proven tools chosen for fit, maintainability, and production reliability.

01Capability area

Product surfaces

Customer-facing websites, SaaS products, mobile experiences, portals, dashboards, and internal tools.

Interaction systemsContent operationsAccessibilityPerformance
02Capability area

Application systems

The secure business logic and operational workflows that turn an interface into a dependable product.

Identity & accessMulti-tenancyPaymentsBusiness integrations
03Capability area

Data & intelligence

Data foundations, search, measurement, automation, and applied AI designed around real decisions.

Data modelingSearch & retrievalAnalyticsAI automation
04Capability area

Cloud & operations

Infrastructure and delivery systems that keep software secure, observable, resilient, and economical.

Cloud architectureDelivery automationObservabilitySecurity & resilience

Already have a stack? We work within existing architecture, standards, and team constraints—or help you modernize them safely.

Discuss your architecture
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Projects Delivered

0%

Client Satisfaction

0

Countries Served

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Years in Business

Client Testimonial
“They brought a level of craft and intentionality that we did not think was possible. This is not just a website. It is the foundation of our brand.”
GE

Gary Eisen

Economist

Insights

Latest thinking

Notes on design, engineering, and building products that scale.

Retrieval Is the Product: Engineering a RAG Pipeline That Holds Up
Read
AI & ML

Retrieval Is the Product: Engineering a RAG Pipeline That Holds Up

A production RAG system succeeds or fails before generation: in document preparation, retrieval, reranking, evidence assembly, and evaluation.

MKMuhammad Khalid Umar·Aug 11, 2026·9 min read
Read article
FAQ

Common questions

Everything you need to know about working with us. Still have questions? We are happy to help.

We offer end-to-end digital product development including web development, UI/UX design, SaaS development, and AI integration. Every project is tailored to your specific needs and goals.

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